Last week during Google I/O, there were lots of new announcements, and even lots of app updates. Google’s own recently-rebranded Google Play Store was definitely not left out of the fun, and got a couple enhancements of its own: not only is Google now selling magazines and magazine subscriptions in the Play Store, but users can now purchase movies and television shows, instead of simply being able to rent a few movies.

These are, of course, welcome improvements, but not everyone can take advantage of them yet. This past week, I was waiting around for both my HTC EVO 4G LTE and my ASUS Eee Pad Transformer Prime to auto-update to the new Play Store so I could take a look around, but I quickly got tired of waiting.

Luckily, it’s really easy to grab the updates yourself and install them manually, in case you’re also tired of waiting around. Just hit the source link below, download the .apk file from one of the mirrors, and install it like any other app – no root required.

You’ll then have access to Google’s new magazine store, along with the option to actually purchase video content and play it whenever you want. There are no negative side effects to side-loading the new Play Store, and you can always uninstall it and go back to the original one, if you wish. So what are you waiting for?

While Google still has some catching up to do in terms of content, I’d be very nervous if I were Apple or Amazon – a very compelling digital marketplace just got even more compelling.

[Android Police]