It’s been less than a year since HTC made that massive investment in Beats Audio. But in case you haven’t heard yet, HTC has now decided to sell half of it’s 50.1% stake in the company, leaving it with only 25.57%. This comes after HTC released the HTC EVO 4G LTE and the HTC One series with Beats branding, but without bundled Beats headsets.
HTC is saying that this move doesn’t mean it values Beats any less. HTC will continue to work closely with Beats and continue to provide Beats functionality in future handsets. But, as the saying goes, money speaks louder than words – it certainly seems like HTC is starting to think its massive investment was a mistake, especially since the company is still second to Samsung, with sales that just can’t seem to rebound to former levels.
So, all of this made us wonder: what do you think of Beats Audio? Is it just a gimmick designed to sell more handsets and expensive earphones, or does it really add something special to a device’s audio experience?
Sound off below, and let us know what you think – and what your experiences have been of Beats Audio on your own phone.