The iPhone, when it was originally launched, was carried by just Cingular (now AT&T) in the US. However, as the years went by, Apple took away AT&T’s exclusivity and started letting more carriers carry the device. The added competition allowed each company to price its version of the popular handset to its liking.

Unfortunately, Apple’s retail stores still charged the price that it always had for every model, regardless of the carrier or pricing scheme that carrier may have had. But Apple is changing its ways, according to Mac Rumors.

A tipster sent the rumor site the above picture, showing exactly what discounts can be had. For example, the iPhone 4 can be purchased for $49.99 on-contract if you bring up one of the listed companies. Meanwhile, the 16GB iPhone 4S is $149.99 if Target or Sprint are mentioned. As for the other iPhone 4S models, you just have to bring up Sprint to get your $49.01 discount.

The discounts are only applicable in-store at the Apple Store – and only for the models that are on sale elsewhere – but it’s nice to see that Apple will match the cheaper prices that are found elsewhere. Unfortunately, like I wrote, the price matches are only available in-store, and Apple requires customers to mention the sales for the discounts.

But if you don’t like ordering from the internet and you don’t have any of those stores by you – but you do have an Apple Store – then this is a great time to get a deal on one of those great phones listed above. Will you be taking advantage of this?

[Mac Rumors]