As we all know by now, HTC’s sales have taken a hit in the past year. The company has tried to improve its situation with the release of the HTC One series worldwide, and even with devices like the HTC EVO 4G LTE on Sprint, but in the face of competition from the likes of Samsung and Apple, sales still aren’t where they need to be.
The Wall Street Journal recently got its hands on an internal memo sent to HTC’s employee’s from the company’s CEO, Peter Chou. In it, Chou admits that there are “multiple areas” in the company that need to be fixed, and that “fast growth from the last two years has slowed us down.” In regards to HTC’s changing strategy, Chou wrote that “we agreed to do something, but we either didn’t do it, or executed it loosely.”
Still, Chou insists that HTC is in a great situation financially, and that HTC’s problem is only short term. However, Chou also asked his employees to “please make sure we kill bureaucracy.” How this will be implemented is anyone’s guess, but it got me wondering what you think HTC needs to do to turn itself around.
Several things come to mind immediately: first, HTC needs to make sure that it’s releasing updates in a timely manner for all its devices, for at least two years after the device is initially released. Maybe internal bureaucracy has stood in the way of this, and if so, hopefully we’ll start to see things improve.
HTC also needs to demonstrate that it’s listening to its users and giving them what they want. Admittedly, HTC has already started doing this, but it needs to do more.
But what else does HTC need to do? What would you like to see from the company in the near future? Sound off in the comments!