Google and Twentieth Century Fox have just announced a partnership that will give Play Store customers access to more premium films, released more quickly than before. The deal makes more than 600 new films available through the Play Store in HD quality, including Prometheus, Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, The Watch, and Diary of a Wimpy Kid: Dog Day.
Additionally, many of the titles – including Prometheus – will be available to purchase digitally for up to three weeks before they are available on Blu-ray or DVD.
This will certainly give Google some help in an area in which it was sorely lacking: content. But is it too little, too late? In the face of competition from the likes of iTunes, Amazon, and Netflix, Google’s video library is still severely lacking. This is especially true when you consider that, between these three services, I don’t think there’s anything I want to watch that I can’t find. On Google, however, I often struggle to find just one title that I actually want to watch.
I’m still hopeful that, as Google continues its negotiations with more studios, it will become more competitive. But it’s still got a lot of work to do.