One thing that Amazon didn’t make a big deal out of at its press event yesterday is the fact that all of its Kindles – the Fire HD, Fire HD 7, Fire, and Paperwhite – will ship with ads to keep the upfront costs down. Obviously, this is a great way to get great tablets into the hands of a lot of people, but some people would rather use their tablets without ads.
Fortunately for those of you who are like that, Amazon will let you take the ads off of your brand-new Kindle – for a price. Here’s the official statement:
“Special Offers appear directly on your Kindle Fire. Offers appear on your lock screen, and you can also view offers from the Home screen by tapping Offers. By delivering these offers to your Kindle Fire, Amazon is able to sell it for a lower price.
“I understand that you would like to opt out of the special offer and willing to pay extra for opting out special offer. Options for unsubscribing special offer will be announced soon.
“To ensure the utmost attention, I’ve also passed your message on to the appropriate people in our company. We value customer feedback such as yours as it helps us continue to improve the service and selection we provide.“
So, there you have it: the ads will be removable if you pay a little extra. Would you pay extra for no ads?
Update: Life in the technology sphere moves so fast: Amazon has just told Engadget that the ads will not be removable. Darn it!
Update 9/10: So, uh, I guess you will be able to opt out of ads. It’ll still cost you a bit of money – $15 to be exact – but at least you can use your Kindle Fire HD in all of its glory, minus the ads.