![8.91 608x458 You will be able to opt out of ads on new Kindles, says Amazon [Updated]](http://www.pocketables.com/images/2012/09/8.91-608x458.png "8.9")
One thing that Amazon didn’t make a big deal out of at its press event yesterday is the fact that all of its Kindles – the Fire HD, Fire HD 7, Fire, and Paperwhite – will ship with ads to keep the upfront costs down. Obviously, this is a great way to get great tablets into the hands of a lot of people, but some people would rather use their tablets without ads.
Fortunately for those of you who are like that, Amazon will let you take the ads off of your brand-new Kindle – for a price. Here’s the official statement:
“Special Offers appear directly on your Kindle Fire. Offers appear on your lock screen, and you can also view offers from the Home screen by tapping Offers. By delivering these offers to your Kindle Fire, Amazon is able to sell it for a lower price.
“I understand that you would like to opt out of the special offer and willing to pay extra for opting out special offer. Options for unsubscribing special offer will be announced soon.
“To ensure the utmost attention, I’ve also passed your message on to the appropriate people in our company. We value customer feedback such as yours as it helps us continue to improve the service and selection we provide.“
So, there you have it: the ads will be removable if you pay a little extra. Would you pay extra for no ads?
Update: Life in the technology sphere moves so fast: Amazon has just told Engadget that the ads will not be removable. Darn it!
Update 9/10: So, uh, I guess you will be able to opt out of ads. It’ll still cost you a bit of money – $15 to be exact – but at least you can use your Kindle Fire HD in all of its glory, minus the ads.
As have said elsewhere, with this being the case, many people will be resorting to custom roms and rooting. For some this is not a problem. Others may not want to take the risk. In my opinion Amazon should offer to remove the ads at a cost.
I have also heard that they will be tracking usage for market research. It is speculated the Terms of Service include language that allows them to sell your information to a third party based on that research.
Be able to opt out, Not being able, I’m confused. Keep hearing mixed comments about this.
This are perfect to use in my business very helpful to growth ours business..
Even if you end up not having the option to opt out it doesn’t interfere with the reading experience so buy at a lower price and use the money toward that fancy sleep/wake cover.
That’s just annoying. Why should I have to have ads after I paid for the darn thing.
Come on I love ads, just like at the super bowl.
this is why i root my devices, so i dont have to have unwanted content and bloatware forced on me
exactly !
– problem solved. ( mostly)
I figured it would be a stupid move to not be able to opt out.
Good to know that you CAN opt out. I kind of dislike all the distance Amazon is setting from Google. I mean, they are using their OS.
I guess that is what the true value of being an open software is. Yet, I hope this does not push Google to lock certain doors.
15 bucks what a bunch of jerks. Maybe 10 bucks on the deal of the day.