In terms of the best-selling smartphone manufacturers, Sony ranks third in the world behind Apple and Samsung. To stay there, it seems that the maker of the Xperia Play and Xperia tablets is looking to get itself out of the low-end smartphone market altogether and start making higher quality devices like its fiercest competitors.
Today, Sony’s Xperia product marketing manager Stephen Sneeden detailed the company’s two-year plan to do such a thing.
We’re ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the ‘Sonyness’. And it’s where you cannot implement some of these wonderful things from Sony at such a low cost, we might leave the very entry tier to some other manufacturers. Maybe it’s not the flagship product, but I can still aspire to this other phone that has a number of these same characteristics.
In other words, Sony – a company that used to be widely regarded as a producer of some of the highest-quality devices – is trying to go back to its roots to reestablish that title, and hopefully gain some market share in the process.
Will you be giving Sony another chance when it comes time to get your next smartphone? Let us know in the comments below!
[CNET]
I think HTC makes great phones. Im still using the evo3d until HTC gets to produce a nexus. Sense is kool not as crappy as sum people stress but in all I think a HTC phone will better meet my needs as a consumer and android freak
Not sure if Sony was ever a company known for high quality. High PRICES? Definitely! I cannot for the life of me take them seriously in the smartphone and tablet world, and even less so after trying those plastic tablets of theirs in real life. You can’t get further away from “quality” without using materials that are brown and attract flys, if you know what I mean.
i would try a sony phone I just dont want to be tied into a contract
I waited for the Sony Tablet P, but was disappointed when I saw the plastic build.
My wife and Kids went through 6 or more of the Sony Walkman Phones. The buttons disintegrated, screens stopped working, radios quit. I put 2 of them together to make a Frankenphone we keep as a spare.
But I still want to see this new 5″ Sony.
I also have 2 HTC phones. The 8125 Wizard, and the Tilt. The touch sense quit on the Tilt at 1 1/2 years, but I could do enough with the buttons the run it another 9 months. The Wizard still works. And the Nokia 3650 I ran for 2 years before those still works.
I am still using my Dell Streak 5″. At 30 months now, and not so hungry for something new. I can wait a month or 2 more.
Peace
I currently have a Sony Xperia Active and love it. Bought it unlocked and tossed in my T-Mobile Sim and it works great, been using it since May. I wanted a smaller screen, not larger so the 3 inch screen fit the bill. The phone is durable, been dropped a few times and dunked and it keeps working. I still have 2 Sony Walkmans that play tapes and my brother still has 2 Sony laptops from the 1990′s. This is the first Sony product outside of my Blue-Ray that I bought in a decade and am extremely happy with it.