Yesterday, HTC revealed its latest monthly revenue report, and the numbers are not good at all. In fact, they’re at a three year low – and when you consider how drastically HTC’s numbers have been falling each quarter, it doesn’t look like relief is in sight.
More specifically, HTC’s February numbers are down 26.82% from January, and down 43.98% from the previous year.
Of course, HTC hopes that the new HTC One will be its savior. This device will probably end up competing most directly with the upcoming Samsung Galaxy S IV, or the LG Nexus 4, and already HTC’s drastic rethinking of Sense 5 has drawn its fair share of critics. But even if the device turns out to be a best seller, the numbers are so bad that it’s difficult to see how it could in fact turn the whole company around. Add to that HTC’s recent battles with the developer community, and a mostly lackluster response from many consumers, and it doesn’t look good.
Still, the HTC One did win the best of show at Mobile World Congress, but that doesn’t necessarily mean much, especially when you consider what it was up against.
As an HTC fan from even before the original EVO (I had a T-Mobile branded myTouch 3G), I certainly hope HTC can turn itself around. But I’m starting to lose hope.
[HTC via Android Community]
Removable battery and a microSD card…
1 _ Stop being evil
2 _ get help from, and actually help developers
3 _ don’t let carriers turn the phone into spamvertising
HTC worked itself into a losing situation one bad decision and pr nightmare at a time
Exactly, if you listen to the consumers and community developed a real relationship with them. Your going to be successful. I feel like HTC’s mistakes definitely have hurt them. The nexus one and og Evo were monster hits but htc drank there own koolaid and now they’re going to have to dance to the music.
HTC needs to copy Apple and Samsung.
HTC releases a bunch of different phones on all of the different carriers. Your average person (moron) looking to buy a new phone is confused and doesn’t know what to get because there are too many options, so they take the easy path and get an iPhone.
Samsung got smart and copied Apple and came out with one great phone for all of the different carriers. So now when someone wants to get a new phone, they know to either get an iPhone or a Galaxy S III, regardless of who their carrier is.
If HTC does the same thing as Apple and Samsung, come out with one great phone and release that same phone with the same name on all of the different carriers, their numbers will climb.
It’s all in marketing.
I can’t believe HTC can’t figure that out. The answer is right in front of them. They need to look at how Apple and Samsung is doing it.
If I was CEO of HTC I would make HTC #2 behind Apple in under a year.
It takes money to make money, and they need to spend more on marketing, but they also need to learn how to market.
Speaking as a first year MBA student… THIS +1000
Very well said
Well forget removable batteries that ship has sailed and is not coming back no time soon.And for SD cards that too looks to be gone look at the ONE.They are going in the way of Apple and others they just have to put out one phone not 100 that no one will buy.And I will buy the ONE..
What are you talking about, gone? I bet you $100 that Samsung’s next phone has a removable battery and microSD card slot. Want to bet?
5th
He was talking about the Htc One, he did not say anything about Samsung. He did say the ONE several times.
I miss the days of yore when HTC was on top of the Android world. Yes, those days did exist….several years ago, during the halcyon days of 2009 and 2010 (until Samsung overtook them).
HTC didn’t even used to cryptographically sign their bootloaders. My HTC Hero is a testament to that, because I can flash kernels and so forth without S-OFF. Nowadays, you need S-OFF to do that. I hope that HTC tries to stick with the HTC One branding and doesn’t do lots offshots like “HTC One+” and myriads of add on letters like last year. I can see HTC making a comeback, but I really can’t see them ever passing or even matching Samsung, at this point, but one never knows.