HTC fans who love high-end HTC devices might initially be disappointed to hear the latest news out of Taiwan: According to HTC chairperson Cher Wang, the company plans to focus on mid-range devices throughout 2014 by expanding its current lineup of $150-300 phones. While HTC’s strategy in 2013 was to focus entirely on its flagship products like the HTC One and HTC One max, this did not prove as profitable as HTC had hoped – and HTC’s intense focus caused it to miss a “a huge chunk of the mid-tier market.”
This doesn’t mean that HTC will abandon high-end devices completely, as the company is still finalizing a follow-up to the HTC One, with press invites scheduled to go out in a few weeks. Indeed, we’ve heard lots of rumors about the upcoming HTC M8, which will supposedly feature a 5-inch display and quad-core processor.
It’s also important to note that HTC isn’t planning to focus too heavily on low-end phones, either, like the Moto G. Instead, we can expect an expanded range of decidedly average devices, in the hopes to increase profitability.