Yes, you read that headline correctly – HTC finally turning a profit again, at least for now, after many losing quarters.
The Taiwanese manufacturer released its unaudited financial results today, posting a net profit of 2.26 billion New Taiwan dollars, which comes out to just under $76 million USD, for last quarter. Even better, this actually beat many analysts’ estimates that HTC would have a profit of 2.17 billion New Taiwan dollars.
In spite of positive feedback for both the HTC One M7 in 2013 and the One M8 this year, HTC had still reported a net loss in each of three previous quarters. Many blame this on stiff competition from Samsung and Apple, but other factors influenced this as well, including poor marketing and company management.
In addition to the One M8, the company has also been getting positive reviews of the HTC One E8 and HTC One Mini 2. This shift in focus to mid-range devices could also account for some of the turn around here.