Ever since Amazon first launched its App Store back in 2011, we’ve had our eyes on it – usually because Amazon sometimes gives away really useful premium apps for free. But Amazon did try to innovate in other ways, as well – one way it did so was through the “Test Drive” feature.
This allowed users to essentially try apps out in their web browsers, phones, or tablets before downloading them. Amazon even touted this for a while as one of its top features. But apparently, things change. (Read: No one used it.)
Last week Amazon quietly announced that it was discontinuing the feature, due to a “significant decline” in customers using it. And this makes sense – why spend time and money developing something that’s not very popular?
The only thing that leaves a slightly sour taste in my mouth is that Amazon decommissioned Test Drives on April 15, but didn’t announce it until April 16. It would have been nice to give users and developers a heads up.