HTC U UltraHTC doesn’t appear to be done with flagship phones in the US in 2017 as was rumored some places, but it does appear they’ve finally reached a marketing level that’s requiring me to insist they get off my lawn.

“It’s all about U”
“Learns from U”
“Reflects U”

Ugh… anyway, it’s probably just that I’m old and spell out the word “you,” that this grates on me.

What’s new?

They claim a second screen, which appears to be just an extension of the current touch screen that makes it look a little like the new Mac bar.

The main camera and the front camera are either switched in terms of resolution on the spec sheet or you’ve simply now got a higher pixel front cam than main which appears to be the case. Main camera can do 4K, but the selfie can only reach 1080p. Main is 12MP, selfie is 16. Looks like that’s no spec sheet jumble either.

The phone will ship with Android 7, comes with the familiar BoomSound and less so Usonic, is USB-C with rapid charge (probably QQC3.0,) 4GB RAM and 64GB available for OS/primary storage, expandable to 2TB, 3000mA battery, always on voice commands, quad core Snapdragon  821 2.15Ghz quad core beast, and Gorilla Glass 5.

The big claim of this phone is a talk time of up to 26 hours, however that’s going to be invalidated by carrier, conditions, and installing Facebook or similar battery hog.

Looks like a worthy successor to the HTC 10.

You can read a whole lot of U details here