Guest post: A Developer’s Guide To In-App Advertising

Today’s guest post comes from Nick Rojas

A Developer’s Guide To In-App Advertising (SDKs)

When it comes to generating revenue from their apps, developers on mobile devices have a number of avenues to choose from. While some sell their app outright for an upfront fee, others opt to release a free app which has an advertising revenue model. When it comes to maximizing earnings from ads in your app, it boils down to which in-app advertising SDKs you choose to implement.

Your earnings can directly correspond to which types of ads you have, and how your expectant user base reacts to them. Some ads can be non-invasive and supplementary when done correctly. Others can be obtrusive, but given a younger audience or more game centered crowd, they’ll easily be forgiven. Here’s a brief look at what you can expect to find when you set out to install the right kinds of ads for your mobile app.

Why In-App Advertising Works

As the mobile market continues to expand, the demand for targeted ads aimed at a diverse customer base grows as well. Advertisers are willing to spend the money necessary to reach mobile phones because of just how much time users are putting into their smartphone device. A study on eMarketer revealed that Americans are expected to browse media on their mobile phones for 3 hours and 23 minutes by 2018.

Usage of mobile devices is also different depending on certain times of day. Because of this, advertisers with specific customer markers may only wish to market on mobile devices, giving developers with popular apps room to grow.

Different Types of In-App Ads

In order to take advantage of advertisers looking to promote, developers are using a whole host of different ad types depending on how they impact their apps. There are typically three main types of ads that developers choose to implement into their apps.

Interstitial Ads

These types of ads take up a portion of the screen and can be clicked easily if the user has an interest in whatever is shown. These can either be text, images, or even videos. Depending on the choice of the developer, they may or may not be obstructive to the user.

Push Notifications

Push notifications appear in the system tab and are pretty hard to miss. These typically are reserved for notifying users of an app’s new content or about in-app purchases. This is prime real estate in the mobile advertising world and can have a negative reaction if used incorrectly or too frequently.

Native Ads

Native ads are often indistinguishable from the design of the app itself, except they have a different purpose in nature. They afford a more seamless user experience and overall tend to work better long-term for synergy between app developers and advertisers.

Implementing Advertising SDKs

In order to deliver these ads as quickly as possible, many advertising platforms have their own Software Development Kits (SDKs) for mobile developers to tap into. These handle many of the demographic metrics that advertisers rely on to track stats and set goals, so proper integration is crucial. However, due to their complexity, it can be difficult to manage several SDKs without taking proper steps.

Platforms like Enhance allow developers to seamlessly manage multiple in-app advertising SDKs and transition between ad sets smoothly. Without them, each mobile developer would have to specifically craft code to handle this on the fly, which would cause unnecessary complications.

Mobile advertising accounts for $143 billion in ad spending according to Statistica. To take advantage of this ever expanding market, developers will need as many tools as they can get for their toolkits. There are a number of different ways to monetize your app, and choosing the best ones can be challenging.

For more insight, look to the following infographic sharing key details on managing in-app advertising SDKs and their usage:


Guest author bio

Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto. @NickARojas