Apple’s new iOS Maps application has been a rather unsuccessful product from Apple, let alone from any technology company these days. A lot of roads and buildings are either hideously rendered or misplaced, while some directions are incorrect altogether. The latter is exactly what’s been happening to Australian users of iOS Maps – and Samsung has taken the opportunity to lambast Apple’s mistake.

Downtown Sydney today is the home of Samsung’s latest Apple attack. The picture above shows exactly how Samsung is targeting Apple’s Maps kerfuffle. Since it was Apple’s driving directions that caused users to get lost, Samsung drove a muddied SUV to the selected attack spot, threw out a few camping accessories, and put up a sign that reads, “Oops, should have gotten a Samsung Galaxy S III. Get navigation you can trust.”

It’s certainly a funny attack campaign, though today it was reported that Google Maps may have been suffering from some issues in Australia, too. The attack is also already out of date, as Apple has since patched the discrepancy.

At the end of the day, no technology is perfect, and the world’s technology companies will continue to bicker back and forth.

[CNET | AppleInsider]