Google announced this morning on its official Android blog that a newly redesigned Google Play Store would start rolling out today to Android phones and tablets running Froyo (Android 2.2) and above.  The new design focuses on “bigger images that jump off the page” with better organization for content that has similar themes. New recommendations will always appear as you scroll, ultimately making it easier for users to discover more. Google says it has also simplified the checkout process, making it easier and faster to purchase premium content and rack up a fair amount of charges.

Users on Jelly Bean will immediately recognize all of the design cues taken from Google Now – the Play Store uses a similar card setup, with the same font. The Play Store is now themed much lighter, too, almost hearkening back to the Android Market days.

The update will come to you automatically, and there’s really not an “update” button you can push to try and force it earlier. US users can expect it any time, while international users should see the new UI sometime within the next few weeks.

When you get it, be sure to let us know how you like it!