Live at CES: The Huawei press conference

Huawei press conference

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The theme of Huawei in 2014 is, “Make it possible with 4G LTE.” Pocketables is live at Huawei’s press conference, happening now, with Colin Giles, the Executive Vice President Huawei Consumer Business Group.

10:08 – Changing from ODM manufacturer to OEM manufacturer. 95% of products shipped worldwide have Huawei brand. 80% of phones shipped are smartphones.

10:09 – Huawei is now the number three smartphone manufacturer in the world, after only several years of shipping products, after Samsung and Apple.

10:10 – Huawei created a new trend by shipping a 6.4-inch screen, More competitors have followed and rolled out similar products. Target for 2014 is shipping 80 million smartphones.

10:11 – Also wants to highlight mobile broadband range of products, which can also help with radio technology in smartphones. Trends in products now are to be miniaturized.

10:12 – Will be bringing MBB products to automobiles. Huawei global brand awareness is up 110%.

10:13 – 4G LTE – Huawei is already a leader in LTE networks globally. Launched the first LTE network in Norway, and rolled out LTE networks in 100 capital cities worldwide.

10:14 – Focus areas for 2014:

  • Develop brand
  • Work on design
  • Going to start innovating across full product range

10:15 – “We talked to consumers.”

  • Consumers want better visual experiences, including high quality photos.
  • Consumers want more powerful processors in their devices.
  • Consumers want easier applications such as navigation.
  • Consumers want better battery performance on their phones.
  • Lastly, consumers want premium quality products at the right price.

10:18 – Consumers want to do more with their phones. Now, CEO of Huawei is coming onto stage: Richard Yu.

Huawei CEO

10:20 – At CES 2013, Huawei launched the Ascend Mate, the largest smartphone screen in the world with 6.1-inch screen and longer battery life with 4050mAh. Launched in over 40 countries worldwide in Europe, Asia, and Latin America.

10:22 – Now launching the Acend Mate 2 4G. The target of the Ascend series: Stay connected 24/7.

10:23 – Best handling design:

  • Curved shape
  • Comfortable to hold
  • Slimmest bottom edge
  • Best screen to body radio
  • 6.1-inch display – large screen without a large size
  • Wider single thumb navigation

10:26 – Huawei is the No. 1 contributor to 3GPP LTE RAN since 2010. This new phone supports LTE Cat4 150Mbps – download a single movie in ONE minute.

10:27 – This phone is compatible with ALL mobile networks: Compatible with FD-LTE, TD-LTE, WCDMA, GSM, TD-SCDMA, CDMA EVDO, CDMA 1X. Will also be launched in the US, unlike last year’s version.

10:28 – 2.4/5GHz band WiFi with 802.11 ac up to 400Mpbs. Qualcomm quad-core 1.6GHz processor. 50% reduction in power consumption via the processor.

10:29 – Multi-screen technology, from 1-8 smartphones, and from smartphone to TV. More tuned to entertainment.

10:30 – Average heavy internet user uses smartphone for at least 6 hours/day, so battery life is very important. This phone has a 4050mAh battery that is 30% more efficient with patented power saving technology. This has more than 2 days of uninterrupted performance. Beats even the Samsung Galaxy Note 3.

10:34 – Even can do reverse charging – charges other devices!

Huawei reverse charging

10:36 – Screen uses LTPS technology (low temperature poly-silicon), which is 20-30% more power efficient. Also ses CABC – content adaptive brightness control. Has a sharper font effect with low power consumption and more comfort for the eyes.

10:37 – 5MP front camera with 88-degree wide angle, front camera panoramic mode. 10-level auto face enhancement. Magic preview window for that perfect pose.

10:39 – 13MP Sony BSI rear camera, 1080P FHD video recording with DTS sound. 200+ scenario optimization. Can also take “audio photos” and supports remote shooting.

10:42 – Phone manager. You are the master: your notifications, permissions, harassment filter, and do not disturb mode. Allow only selected applications to start automatically when the phone turns on. Also allow selected applications to keep running after the screen is turned off. Floating windows can be used to take advantage of the large screen.

10:44 – Has gloves mode to operate while wearing gloves.

10:45 – Has a car dock accessory that supports voice activation and dashboard mode. Can read emails, messages, caller ID.

10:46 – Official cover has a window to see notifications:

Cover with window

Press release

LAS VEGAS, Jan. 6, 2014 /PRNewswire/ — Huawei, a leading global information and communications technology (ICT) solutions provider, today launched the HUAWEI Ascend Mate2 4G at the 2014 Consumer Electronics Show (CES). The 4G LTE-enabled smartphone is Huawei’s new super performer that gives people around the world more power and a bigger screen to seize opportunities at every moment. With its 6.1-inch IPS screen, long-lasting 4050 mAh[1] battery, and 5-megapixel front-facing camera, HUAWEI Ascend Mate2 4G is perfect for enjoying more non-stop entertainment and has enough power to watch six downloaded movies or listen to up to 100 hours of music on a single charge.

“With HUAWEI Ascend Mate2 4G, we are bringing the benefits and convenience of superfast connectivity to people everywhere,” said Colin Giles, Executive Vice President, Huawei Consumer Business Group. “HUAWEI Ascend Mate2 4G is power-packed for the mobile generation who want non-stop entertainment on the go, such as the ability to snap and download photo albums in seconds or use their smartphone as their mobile office.”

HUAWEI Ascend Mate2 4G features a powerful quad-core 1.6 GHz processor and a long-lasting 4050 mAh battery to enjoy a half-day of web surfing on a single charge. The smartphone features unique power saving technology that improves performance by more than 30% compared to other smartphones in its class. HUAWEI Ascend Mate2 4G is 9.5mm slim and its stylish shape and ergonomic casing lets the phone fit comfortably in the palm of the hand.
HUAWEI Ascend Mate2 4G comes with Huawei’s proprietary Emotion UI 2.0.[2] The intuitive user interface features Huawei’s One-Hand UI to enable single-handed operation, made easier with HUAWEI Ascend Mate2 4G’s 79% screen-to-body ratio. Its Floating Window function gives multi-taskers access to notes, messages, calendar and calculator at any time, and Huawei’s Simple UI aids easy customization, perfect for those who like to keep their homescreen simple. Ensuring convenient use at all times, the smartphone’s Gloves Mode functionality supports use when wearing gloves and Driving Mode enables voice activation when on the road.

At 6.1-inches, HUAWEI Ascend Mate2 4G’s large screen is ideal for viewing documents, watching movies or browsing pictures. Spontaneously snap and view photos with HUAWEI Ascend Mate2 4G’s 13-megapixel BSI rear-facing camera featuring 2.0 aperture, enabling crystal clear and professional-quality photos, whatever the occasion. Turn the smartphone around and HUAWEI Ascend Mate2 4G’s 5-megapixel front-facing camera, with vertical panorama and Auto Face Enhancement, broadens pictorial horizons to create a fun-filled ‘selfie’ experience.
To keep up with today’s around-the-clock lifestyle, HUAWEI Ascend Mate2 4G offers ubiquitous connection. Whether at your desk, on the road, or at home, HUAWEI Ascend Mate2 4G’s lightning fast LTE Cat4 connectivity enables movie downloads in minutes or work file uploads in a flash, with speeds of up to 150 Mbps. Across its range of accompanying connectivity options including WiFi and Bluetooth 4.0, HUAWEI Ascend Mate2 4G offers all-round support.

To add more color and fun to HUAWEI Ascend Mate2 4G, additional accessories including a Bluetooth earphone, stylish flip cover and colorful external battery packs, are available for purchase.

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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.