Starting today, HTC will include ads in BlinkFeed

BlinkFeed-MonetizationDo you enjoy using BlinkFeed on your HTC device? If so, you might enjoy it a little less after today: the Taiwanese manufacturer announced earlier this morning that it will start testing “promotions” in the feed, which is just code for ads.

By the end of the day today, it should be live in the US, the UK, Germany, Taiwan, and China. And while users will be able to opt out, the fact remains that HTC is injecting advertisements by default into stock software on a device that you already paid hundreds of dollars for.

The silver lining is that this ad program will only affect BlinkFeed, and not other parts of the HTC Sense software. They will also be differentiated from other posts in BlinkFeed with a “sponsored” tag, as well.

After it evaluates this pilot for a bit, HTC will then decide when and where it will roll out the ads next.

What do you think about HTC’s decision to include ads in BlinkFeed?

[HTC]
Pocketables does not accept targeted advertising, phony guest posts, paid reviews, etc. Help us keep this way with support on Patreon!

John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.